Search Engine Marketing (SEM), including Search Engine Optimisation and Pay-Per-Click (PPC) / Cost-Per-Click (CPC), is the process of constantly fine-tuning the elements of your website to improve its search engine rankings. Rankings are essential in channeling qualified traffic to the website and thereby maximizing brand awareness.
Search Engine Optimisation (SEO) is a cost effective way to increase the volume of qualified traffic to your website, in order to maximize brand visibility and increase sales. By adding relevant and popular keywords to your site, SEO helps your site to appear higher in the search rankings. Pay-Per-Click (PPC)/ Cost-Per-Click (CPC) works when traffic is brought to a website by specific keywords which have been searched on major search engines such as Google and Yahoo (Overture). PureMedia will help you to choose the best keywords by utilising our professional experience, research and analysis. We will also help to estimate relevant costs, clicks and user impressions.